Continental Tire: making connected tire intelligence visible
How do tire data, drivers, fleet managers and dealers connect? CSG made those relationships visible for Continental Tire through glasses-free 3D content, simple controls and a physical display, with a QR route into more detailed ContiConnect information.
Continental Tire partnered with CSG to develop a more engaging and immersive display for current and potential customers, primarily at key trade shows. Existing displays were heavy, cumbersome, and costly to transport and install. The team needed a more distinctive, technology-led solution that could attract visitors, identify interested prospects, and drive traffic to the Continental Tire website.
Making Connected Technology Visible
The display focused on ContiConnect, a digital tire-monitoring solution with connected cloud technology designed to help reduce costs, increase uptime, and support a safer environment for drivers.
CSG combined physical display elements with spatial reality technology to illustrate the software platform and the connections among servers, drivers, fleet managers, and dealers.
An Immersive Experience Without Glasses
The Center Stack captured the attention of passersby and invited them to explore the display. The glasses-free spatial reality experience featured 3D video messaging, animation, two content “easy buttons,” and a QR code linked to the Continental Tire website for detailed product information and lead retrieval.
The technology scanned and tracked each viewer’s face, then adjusted the visuals based on their movement to strengthen the viewing experience.
Digital and Physical Design, Built as One System
CSG provided ideation, concept development, storyboarding, programming, and user testing for the spatial reality experience. The team also led the design, engineering, and fabrication of the physical display, aligning the technology and structure as one cohesive trade show experience.
Which product connections are difficult to see?
Show us the system your audience needs to understand. We can help choose the physical model, content and interaction that make those connections easier to explore.