Each sponsor needed visibility. Fleet Night still needed to feel like one event. CSG worked with DTNA’s design team to integrate partner recognition into venue-wide branding, messaging and signage, then carried the plan through onsite installation.

DTNA Parts hosts Fleet Night with its suppliers during the TMC Show week, creating a valuable networking opportunity for fleet professionals. The event draws 200 to 300 attendees to a local venue. The 2024 gathering took place at the House of Blues in New Orleans.

Guests entering the DTNA Parts Fleet Night event beside an illuminated welcome sign.
Freightliner, Western Star and Detroit brand signs displayed above the Fleet Night venue.
Leather lounge seating with DTNA Parts pillows and branded table displays.
B.B. Blues Bar prepared with DTNA Parts Fleet Night graphics across the counter.

A venue-wide system with room for every sponsor

CSG designs and executes venue-wide branding, messaging, and signage that connect every space to the event theme while giving sponsors clear visibility. Careful planning keeps the experience cohesive: theme graphics establish the atmosphere, while sponsor signage is positioned to strengthen the environment without competing for attention.

Two-level Fleet Night venue illuminated with DTNA supplier and truck-brand signs.
Guests overlooking the Fleet Night event beneath Freightliner, Western Star and Detroit signs.
Live band performing beneath three DTNA Parts Fleet Night screens.
Band performing on the Fleet Night stage under multicolored lighting.

Client design collaboration through installation

CSG worked closely with DTNA’s design team to align the event elements and maintain brand standards. The onsite installation team carried that direction through the venue.

What connected the event

Environmental branding, sponsor integration, messaging, signage design and production, client design collaboration and onsite installation.

Give every partner a place in the experience.

We can work with your creative team to plan sponsor visibility, event identity and signage together, with the venue and installation requirements in view.

Discuss the program

SEE THE THINKING IN THE WORK